The Ultimate Wedding Ring Buyer’s Guide

There are many exciting aspects of getting married, and one of the most important purchases for the big day has got to be the wedding rings. Married couples have been exchanging rings for thousands of years as part of their vows, and all around the world millions of wedding rings are bought every single year for use in both religious and non-religious ceremonies.  The rings are an integral part of getting married, and are therefore required by the vast majority of couples; whether they’re having a very small, simple wedding or a large, elaborate one.

Once your new husband or wife has placed your chosen ring on your finger it’s likely that you’ll be wearing it for the rest of your life, so it’s very important that you and your partner feel that the right decision has been made. Both of you must be happy with the rings you have chosen, and with so many aspects to consider it’s always worth beginning your search early.

The right wedding ring is not something to rush into or choose on a whim – read on for our expert help and guidance, so that you can ensure your wedding rings are just right – you will be seeing them every single day, after all.

Set Your Budget

Before you start your search, it’s always a good idea to have a budget in mind so that you don’t accidentally fall in love with a piece which is far too expensive. Whether you have costed out your whole wedding yet or not, it should be easy to give yourselves a rough idea of what you’re able to spend.

If you’ve no idea how much to set aside for your rings, it may be worth speaking to friends and family about their experiences. To help your budget go as far as possible, it’s always worth looking at pre-loved examples, as you can often get much more for your money.

Finding Your Style as a Couple

Choosing wedding rings together is a great bonding experience and one which requires plenty of input from both parties. Many couples choose wedding rings which are similar in look or style so that they represent the joining of two different people into one. Of course, what you like may not be what your partner likes, so be prepared to compromise and think creatively!

It’s always worth keeping in mind that this is a piece of jewellery that both of you will be wearing more than anything else. Your wedding ring will be worn at home, at work, at parties and on holiday, and as time goes on it will carry much more meaning for both of you.


Before you start your search for the perfect wedding rings together, it’s always worth considering certain practicalities. If your work is manual, requires getting your hands dirty, or you are in contact with harsh materials, then finding a ring which is hard-wearing and has little in the way of embellishments is always a wise idea, for instance.

It’s also very useful to know your ring size, particularly if you are looking at buying a wedding ring online. You may already know your size, but it’s always good to double check as a wedding ring which is too tight or too loose can become a real problem. Feel free to pop in to any of our stores for a free and accurate ring size measurement. Alternatively, you can also find out your size by measuring other rings that fit and going from there.  

Precious Metals

Traditionally, wedding rings have been made of gold, but many couples these days choose to buck that trend for various reasons. If you would like gold wedding rings, then it’s always a good idea to go for 18ct, 14ct or 9ct gold rather than 22ct gold, which is very soft for everyday wear and may become noticeably damaged over time.

If yellow gold is not for you, then platinum, white gold and titanium rings are also popular. Some couples choose sterling silver wedding rings, although this is not as common. Platinum has been a popular choice for those wanting a ring which is tough and will last forever, but it can be expensive. Palladium is a popular alternative and is often much cheaper than platinum.

Wedding Ring Shapes

There are various wedding ring shapes available, and brides in-particular will need to pay close attention to their options, as it will need to sit next to their engagement ring properly. The profile of the ring (the shape you’d see if you cut it in half) can vary and this affects how they feel when worn:

  • Court shaped – rounded on the inside and the outside for comfort and great aesthetics
  • D shaped – wedding rings like this are rounded on the outside and flat on the inside for a neat fit
  • Flat – these rings are not rounded on either edge and have a more basic look

Your wedding ring may also be shaped on a wider design level, with cut-out sections, a sweeping Z-shape or a more subtle curve. Rings like this can fit really well next to engagement rings, particularly those with large stones or protruding features.

Embellishments & Engravings

While many couples opt for plain rings so that they can be worn in any situation or environment, others prefer to have a little added flair in the form of added diamonds or other precious stones, a mix of precious metals or a personalised engraving on the inside or outside of the ring itself. This engraving often includes information like the names of the couple or the date they were married. Short messages or poetry is sometimes chosen instead.

You may encounter people during the planning stages who will have outspoken opinions of what a wedding ring should look like, so it’s important to keep in mind that everyone is different and there is no right or wrong answer. As long as you and your husband- or wife-to-be is happy with the choice you have both made, then that is all that matters. Your wedding rings represent your love and commitment to each other, and therefore the only opinions that matter are your own.  

Browse our amazing range of pre-loved wedding rings today and take advantage of the amazing discounts in our sale. All rings have been expertly assessed, cleaned and serviced, and come with a presentation box. Give us a call on 0800 169 0780 or email if you have any questions, or if you’d like more information on any of our listed wedding rings.